Sorrymate Hits the Road as Bike & Brew Passport Season Approaches.

Sorrymate Hits the Road with Bike and Brew ambassador Louise.

At Sorrymate, we’ve always said we’re bikers first. We live the life, we ride the roads and we support the community that makes motorcycling so special across the UK.

That’s why we’re incredibly proud to have Louise Ambassador for the Bike & Brew Passport 2026, a project designed to bring riders together, celebrate the UK biker café scene and encourage people to get out on their bikes and explore.

And explore we certainly have.

300+ Miles and Counting

Louise and the Sorrymate team have already travelled well over 350 miles on two wheels delivering Bike & Brew Passports to venues across the region, meeting riders, supporting local biker businesses and spreading the word about the 2026 riding season.

So far the team has visited and delivered passports to some fantastic biker venues including:

The Hub, Widnes
Cafe On The Hill, Chester
Biker Gear Superstore Café, Warrington
The Tap, Eastham Ferry
Old Stores Cafe, Mold
Swannies Kitchen inside Bill Smith Motors, Chester

Each stop has been a chance to meet fellow riders, cafe/bar & pub owners to talk about the upcoming passport season and share what the biker community is all about.

But we’re far from finished.

There are still plenty more miles to ride and more venues to visit before the season officially kicks off.

Riding Proud in Sorrymate Gear

One of the things we’re passionate about at Sorrymate is visibility, not just in terms of safety, but also being seen as part of the biker community.

Every mile we’ve travelled delivering Bike & Brew Passports has been done fully geared up in our new Roadksin Sorrymate branded protective riding gear.

When people see us on the road, at cafés or pulling into biker meet spots, they immediately know who we are and what we stand for.

It’s about representing the community, showing up for riders and being visible advocates for motorcycle safety.

We don’t just talk about riding.

We live it.

Supporting the Biker Café Scene

Biker cafés, pubs and meeting spots are the heart of the motorcycling community.

They’re where friendships are formed, ride-outs begin, stories are shared and new riders find their place in the biker family.

The Bike & Brew Passport 2026 celebrates these venues by encouraging riders to visit, grab a coffee or a brew and collect stamps along the way.

It’s a brilliant way to support the independent businesses that welcome bikers through their doors and keep our community thriving.

The Journey Continues

With more deliveries still planned and many more miles ahead, Louise and the Sorrymate team will continue riding across the region in the coming weeks, visiting venues and making sure the Bike & Brew Passport is ready for riders ahead of the 2026 season.

If you spot the Sorrymate team out on the road, make sure you come and say hello.

We’ll likely be pulling into a biker café somewhere for a brew and a chat.

Because at the end of the day, that’s what biking is all about.

The ride, the road and the people you meet along the way.