Meet Peter Eaton: Sorrymate’s New Sales Manager and Lifelong Biker
We’re delighted to welcome Peter Eaton to Sorrymate, as our new Sales Manager.
Bringing decades of motorcycling experience, a passion for motorcycle community and plenty of personality to the team.
Pete has been riding motorcycles for longer that he hasn’t. In fact, while most children his age were still perfecting the art of tying their shoelaces, Pete was already finding his feet on two wheels!
A lifetime on two wheels
Pete’s motorcycling journey began with a 1976 Honda S50, which he shared with his brother Paul. Summer holidays were spent whizzing around local farmers tracks – with permission, of course!
At 16, Pete moved onto the iconic FS1-E, affectionately known as the “Fizzy”. He passed his full motorcycle test on his 17th birthday and went straight onto his self-restored 1967 Yamaha RD250E.
That was the beginning of a lifelong passion. With around 45 years of motorcycling behind him, Pete has owned more bikes than he could possibly list.
From racing to restoring
Pete’s enthusiasm for motorcycles goes well beyond riding them. In his late teens, he began racing, starting on an RD250LC before moving onto a TZ350G.
Over the years, he has restored countless motorcycles and continues to maintain all his own bikes in his home workshop in Liverpool.
His taste in motorcycles remains firmly rooted in the machines he admired during the 1980’s and 1990’s. Modern bikes, with all their jagged edges and sticky-out bits, don’t quite do it for him.
Pete believes that with a little research, you can often buy the original classic rather than a modern retro imitation. And, in his opinion the original is much cooler.
We’re not going to argue with him on that one!
Back on the racing scene
More recently, following two strokes, Pete has returned to the racing world. Having initially returned as a rider, he has since moved into team management.
He now runs a successful BSB support class team with 2 Strokes Racing, combining his practical experience and lifelong love of motorcycles with the organisation and teamwork needed to compete.
Pete is also no stranger to Sorrymate events and activities, so joining the team feels like a natural next step.
From the race paddock to the daily commute
When he’s not working on bikes or involved in racing, Pete can often be found riding his BMW R1200 GSA into work, navigating the familiar commute traffic on the M62, M6 and M56.
He’s also planning more European motorcycle touring, so if you have any recommendations for outstanding routes, must-visit destinations or places to stop along the way we’re sure he’d love to hear them!
Growing Sorrymate’s connections with the motorcycle community
In his new role as Sales Manager, Pete will be responsible for helping to grow Sorrymate’s presence and build relationships with the motorcycle community across the country.
At Sorrymate, our Bikers Helping Bikers ethos is at the heart of what we do. We understand that motorcycling is much more than a way of getting from A to B – its a passion, a community and a way of life.
Pete’s experience as a lifelong rider, racer, restorer and team manager gives him a genuine understanding of that community and the people who make it special.
He’ll be looking to develop partnerships, collaborations and opportunities to work with organisations and businesses that share our enthusiasm for motorcycling.
Interested in collaborating with Sorrymate? Whether you’re involved in motorcycle events, clubs, racing, touring or the wider biking industry, we’d love to hear from you. Get in touch with the Sorrymate team to explore how we could work together.
Welcome to the team, Pete!
We’re thrilled to have Pete on board and look forward to seeing what he brings to Sorrymate as we continue building relationships with bikers across the UK.
And Pete, if you’re reading this, we expect a full report on those European touring plans!
Welcome to Sorrymate, Pete. Here’s to the next chapter – and plenty more miles on two wheels.
Sorrymate. Bikers Helping Bikers.
